The campaign received enormous publicity in national newspapers; coverage on marketing websites and massive exposure through DJ discussions and live call-ins on the 3 biggest radio stations (702, 5fm and Highveld Stereo), combined listenership: 3.1 million. All that translated into enormously increased awareness for Toot-n-Scoot and as a result, they enjoyed their busiest Festive Season to date with a ROI of over 2000%.