Cannes Lions

ANTI-DRINK DRIVING AWARENESS

THE JUPITER DRAWING ROOM, Johannesberg / TOOT-N-SCOOT / 2005

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Toot-n-Scoot is a unique lift service organisation. This interactive banner focuses on people over the legal drinking limit. The cursor 'key' icon, when moved towards the keyhole, causes the keyhole to move away. This chasing action depicts a drunken driver's vision, demonstrating the point at which they should phone Toot-n-Scoot.

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