Cannes Lions
UNCOMMON CREATIVE STUDIO, London / B&Q / 2022
Overview
Entries
Credits
Execution
DIY is all about getting your hands dirty, hand crafted stop motion has an innate roughness in keeping with this ethos. The film adopts traditional stop motion, a process which artfully manipulates puppets and objects frame by frame to create fluid motion. The puppets were sculpted, cast in silicone, hand painted and finally brought to life by the animators one frame at a time.
The nostalgic style is reminiscent of many British animation classics that tell a heartfelt tale through revealing a disruptive and relatable human truth. The film involved meticulous craft at every stage from hundreds of drawings to develop each character to curated set design. The living room was modelled on B&Q’s range, replicating everything in miniature. The cave was carved from foam, the cracking floor of the set was built from a thick layer of plasticine and the magical tower made from hundreds of miniature tools.
Similar Campaigns
12 items