To achieve it, instead of making a campaign for Un Techo, we decided to create a campaign for a new country. A country inhabited by all people living in poverty in Latin America; so that everyone could see the real dimension of the problem. And this country would become the country for which they actually work.All media directed to www.paisprecaria.com where people could learn more about the country. They could also see the testimony of its residents who told us their reality.And we even named an ambassador from Precaria in every country of Latin America.After launching Precaria, Un Techo Para mi País appeared before thousands of concerned people as a way to combat this reality.

Precaria’s campaign gave a new dimension to Un Techo Para mi País, and successfully made people perceive it as an organisation that fights poverty in Latin America. Furthermore, the idea was highly contagious and several companies and media joined the cause. In addition, we significantly increased the number of volunteers, the most important muscle of Un Techo Para mi País.