Cannes Lions

LAUGHING COW CHEESE

Y&R PARIS, Paris / BEL GROUP / 2010

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Welcome to a farm, where a herd of comical cows work together to make the famous Laughing Cow cheese. For example, there’s a ninja cow who skillfully uses his katanas knife to cut up the cheese into tons of tiny little pieces; a hippie cow who is addicted to the fumes of the hot, melted cheese and a little calf who, behind his thick-lensed glasses, diligently pours the melted cheese into moulds to make the most perfect triangular portions.And once the cheese is finally done, all the working cows eagerly await the final taste of approval of the famous red cow… And only then will you finally know the secret of why the Laughing Cow laughs.

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