In this film ‘Laundry Against Landfill' we see 1,000 clothes fall into landfill in just thirty seconds. The off beat film stars Professor Green, who makes a moving speech direct to camera whilst perched on top of a washing machine in full spin. As the music builds, we pan out to see clothes drop all around him; this powerful visual demonstrates the shocking reality behind the statistic. The film promotes a new laundry detergent, which features a new formula with plant-based ingredients that helps your clothes last longer.