Cannes Lions
SAATCHI & SAATCHI, London / PROCTER & GAMBLE / 2006
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The ad poses the question what is gentle? As we follow a woman’s journey around a lake, we get to see the role gentle plays in our lives. Gentle is something you touch; something you want to hold on to; something that can stir you; something that can sooth you. The ad culminates with what gentle means to our woman, as she holds a soft blanket to her son’s cheek.
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