IN ORDER TO DIFFERENTIATE OUR BRAND, WE HAVE CREATED GILLETTE AND HEAD&SHOULDERS: LIVE WITHOUT LIMITS, A STUNNING CHALLENGE WHERE AN ACCLAIMED FOOTBALLER, MARTÍN PALERMO, SCORED A GOAL KICKING FROM ONE BUILDING TO ANOTHER.PALERMO PUT ALL HIS CONFIDENCE AND HIS GREATEST FEAR –VERTIGO- TO TEST BY SCORING A GOAL KICKING FROM THE HIGHEST TOWERS IN ARGENTINA- BEING 157 MTS HIGH, FACING A 90 KM/H WIND AND A DISTANCE OF 50 MTS BETWEEN BOTH TOWERS.CONSUMERS ALSO LIVED THE CHALLENGE KICKING FROM ONE TOWER TO ANOTHERJUST LIKE THEIR IDOL THUS TRAVELLING TO THE WORLD CUP.