Cannes Lions

LAUNDRY DETERGENT

TBWA\PARIS, Boulogne-Billancourt / HENKEL / 2008

Film
Film
Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Mir couleurs provides up to 5 times more protection for your colours than any other ordinary laundry detergent.The idea of the campaign is to symbolise colours by elderly people acting young because, 'Colours live longer'.

Similar Campaigns

12 items

1 Cannes Lions Award
The World's First Baby Marathon

OGILVY SOUTH AFRICA, Johannesburg

The World's First Baby Marathon

2021, HUGGIES

(opens in a new tab)