Cannes Lions
DDB ARGENTINA, Buenos Aires / VOLKSWAGEN / 2017
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Description
In this radio advert there’s a father joining his daughter about to get her lawyer degree. The father expresses his pride for her daughter’s achievement and feels gratified by having invested all that money on her career.
At that moment the girl tells her dad that she has a different agenda of what he expected for her life. Then we hear an announcer saying: is better to detect some things in advance.
We discover this was all a VW radio spot for Sign Assist, a feature that detects signals before you face them.
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