We launched teasers that triggered anticipation and buzz for the campaign. In radio, we used celebrities to call people to action, making them call the station and explain how each idea came up. In TV, we ran testimonials where people explained their ideas. Additionally we developed the site www.quebuenaidea.com.mx, where people could write about how they came up with the ideas (what a good idea).

The VW site previously had an average of 15,000 monthly visits, but during the campaign we achieved 22,853 visits, reaching up to 44,745 visits during launch day. The campaign also drove sales, making the Lupo climb to 18% of total VW sales.