Lay's is by far, the most popular chip in Argentina. But many people still think they are notmade of real potatoes. We had to change that by letting people experience the hole process ofmaking a potato chip so they can realize what the best chips are made of: just potatoes,apunch of salt and oil. We wanted to show people that we had nothing to hide. What did we do to change this perception? A sampling. A sampling that uses a productdemo. We developed the Lay's machine and surprised people at the supermarket.We placed stickers on the potatoes saying 'Make me happy. Take me to the Lay's machine'.People took the potatoes to a special vending machine that only worked with potatoes insteadof coins.It took more than 6 months to develop the the Lay's machine. It included a movement sensor so when a potato was dropped in, it activated a one-minute video that highlighted a list ofthe six steps of washing through packaging. There's even a heater at the bottom so the packwas dispensed to the shopper warm, like a freshly cooked potato.It was a technological challenge that gave Pepsico the opportunity of bringing an internal truth(cooking process) to the consumers, so they can experiment the concept that the companyhas been working on:100% natural and real potatoes.

In 3 months more than 80,000 people interacted with the machine.