We launched 2 new flavours under the theme 'Vote to keep your favourite flavour. The fight was now on to keep either Double Cheese & Ham or River Prawn Song Kreung on the shelf.Consumers converged at www.lays.co.th/vote to vote and play games featuring the two flavor icons battling for their survival. The most prodigious voters and gamers were recognised and rewarded with mobile phones as prizes.Consumers voted free by either - Pressing *174*1# and Call to vote for Lay’s Double Cheese & Ham- Pressing *174*2# and Call to vote for Lay’s to vote for Lay’s River Prawn Song Kreung Newspapers and on-line provided the updated scores where each flavour stood. During the last phase of the campaign Flavour Trainers took to the streets to underline the urgency and imminent death of a flavour if votes were not cast. This created phenomenal levels of buzz and media coverage.

15 million votes showed that ambivelence had been banished.

1 million within the first month 200,000 of whom were unique voters.Consumers spent 5.5 minutes on our website compared to Google norm of 2 minutes.Client confirmed market share acquisition resulted.

Lay’s Cheese & Ham was Lay’d out for good!