To achieve this we decided to make our print ad live a bit of the adrenaline that can be seen on our TV ads by throwing them from a plane at 12.000 ft. Everyone found our print ads completely ripped and wrinkled on one of the most sold magazines in Colombia and by scanning a QR code that was on it they could see why the ad was published like that.

Mountain dew had the first print ad that show real adrenalineThe ad was so impressive that it was mentioned on different media