To convey the redevelopment concept "connection", we hired a professional photographer to shoot photos of the models screened from the residents in the area. We displayed the "photo of smiles" of 100 people on the 200 meter wall. Furthermore, we inserted smile marks in the photos and executed a giveaway promotion to those who could find those marks. We successfully attracted the local residents and made the campaign a big event.

The photo exhibition touched the people who came to the apartment and the advertisement was exposed to 300,000 commuters per day. The "connection," the redevelopment concept, spread in the centre of the local area. The apartments were sold out on the first day!