This is a branding website to convey Mitsui Fudosan Residential’s approaches and efforts towards residential housing. Its concept is to “vehemently convey the wow factor”, and after viewing the site, we would like for users to feel a sense of want to live in an apartment produced by Mitsui to make their lives more stimulating. By delivering the atmosphere of apartments produced by Mitsui Fudosan Residential and our concepts when creating an apartment, we would like the users to acknowledge that our apartments have a wow factor, which have the potential to enrich their lives. By appealing to this sense of wow and being acknowledged for achieving it, we are aiming to increase the value of our product brand.