Cannes Lions
PONTO BRAND PROMOTION, Sao Paulo / SAMSUNG / 2006
Overview
Entries
Credits
Execution
In order for the consumer to check the image quality, we thought of a way to show that when an image comes up on the screen, it looks so vivid and real that it gets mixed with the images outside the screen.
Outcome
We cannot measure the ad campaign results yet, since the implementation will only take place in the second half of April, 2006.
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