An old man's face is shown through a close-up. Dramatic music plays while he stares at something in a serious manner. When the camera zooms out gradually, we see that the old man is wearing children's clothing and having a lollipop. When the camera shows the room through a full shot, we realize thea the old man is quite wrapped up in watching TV as if he is a child. The creative indicates that a child grew old while watching something on a Haier LCD-TV, because of the excellent image quality.