Cannes Lions

LDF CORDYCEPS HEALTH SUPPLEMENT

LEO BURNETT, Hong Kong / NUTRIGREEN / 2011

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Overview

Description

Most people in Hong Kong live a crazily hectic life – long working hours, overtime on weekends, and a packed social life. Most of them feel drained before they even get up in the morning. To dramatize this phenomenon, this commercial shows how a businessman loses his energy before he even gets to work. The answer of course, is Nutrigreen LDF Cordyceps, a health supplement that helps people maintain their energy level throughout the day.

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