Cannes Lions
FCB BUCHAREST / BANEASA GRAND ENTERTAINMENT, ROMANIA / 2016
Overview
Entries
Credits
Description
Meet the world’s first interactive music box! A fun toy as well as a learning instrument in the search for the next big Romanian composer.
Execution
During the months leading up to the festival, the installation was designed and built from scratch as a fully functional music box. Architects, engineers and musicians worked together to find the best solutions and ultimately design and craft a unique musical instrument, the first of its kind. It was then exhibited in the hall of Grand Entertainment Centre in Bucharest when the festival opened its gates.
Outcome
The music box toured kindergartens and music prep-schools alike, was featured in the George Enescu Museum as an interactive installation and is often used for special learning classes that take place on premises, teaching children from 3 to 12 the beauty of making music while having fun.
Similar Campaigns
6 items