Brief: Redesign the total-travel portal Travelocity.co.uk to reflect the growth and broadening of the target demographic.

Idea: Retain the inspirational elements of the previous site while introducing more functional, price-led features. The redesign allowed for multiple promotions to sit side by side without compromising the brand.Execution: The site retains the large promotional panel on the homepage, used to highlight key offers, while emphasis is placed on directing users to higher-margin sale areas via the express search engine.Results: A five-fold increase in higher-margin, non-flight product sales.