Cannes Lions
STICK AND MOVE, Philadelphia / LEATHERMAN TOOL GROUP / 2009
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Description
Having a Leatherman multi-tool means you’re ready for anything. We wanted to show people this without doing the expected, like putting a guy in his garage or out in the wilderness. So we created Bionic Lobster. Thanks to his Leatherman-for-a-claw, he’s able to rescue his fellow crustaceans from the clutches of evil.
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