Cannes Lions

LEATHERMAN TOOLS

STICK AND MOVE, Philadelphia / LEATHERMAN TOOL GROUP / 2009

Film
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Having a Leatherman multi-tool means you’re ready for anything. We wanted to show people this without doing the expected, like putting a guy in his garage or out in the wilderness. So we created Bionic Lobster. Thanks to his Leatherman-for-a-claw, he’s able to rescue his fellow crustaceans from the clutches of evil.

Similar Campaigns

6 items

1 Eurobest Award
#TurnYourBack

OGILVY, London

#TurnYourBack

2023, DOVE

(opens in a new tab)