The client needed to launch Scotchgard in Brazil, but it wouldn’t be possible to make it through traditional advertisement.

We needed to show clearly that Scotchgard protects fabrics and upholstery against fluid spills. To do that, we made spilled liquid props to simulate reality. So, the prop’s design should be very convincing, like it happens in real life.We placed them over sofas in stores and car seats at car washes. In a fun way, the props showed how easy liquid spills get off fabrics and upholstery when you use Scotchgard.

The consumers were very impacted and surprised about the benefit of the product. After that, we have increased considerably the knowledge of Scotchgard at a market in which it was almost unknown. A product that before was only used for industrial purposes, now has it’s place in people’s life too.