It was a collaborative work through the brand (Villavicencio), an NGO called "Banco de Bosques", the National Administration of Forests (Government), Investigators from CONICET (National Scientific and Technical

Research Council - Argentina) and Posibl. (Media Partner and Producers) and it was based on recently studies of the situation of the forests and the Jaguars danger of extinction.

With the aim of generating knowledge of the problem and making it closer to the people, Villavicencio and Posibl. created a transmedia project that includes a Web Series of 12 episodes and a Documentary as part of the campaign #DejáTuHuella. The mission, in the words of its own protagonists, is to show the impact of deforestation in first person and what generates not only in the ecosystem, but also how affects our way of life; while showing the efforts that Villavicencio is doing to protect the ecosystem.

The implementation of this transmedia project was 100% online and the placement was through social networks (Brand Fan page on Facebook), video platforms (Youtube), supporting and partner websites and PR.

The campaign started in March 3rd 2017 with 1 web episode revealed every week and 2 new snack videos related to the episode during the rest of the week. In addition to this, we announced a Documentary Film tied to this campaign that will be released in May.

More than 2 Million Views in the First Month.

More than 20 Million People Reached.

64 Articles in Media.

More than 1 Million USD in Ad Value.

26,3 Millions Liters Sold.

13,9% increase of Sales comparing to 2016.

10 Million mt2 of Regenerated Forest.

7% of SOM Gaining