Today, brands have to engage consumers in every environment. From television, to online, to the street, Americans are saturated with advertisements in the subway, the sub-shop, and in their sub-woofers. With so much choice of what advertisements they let in, being able to fast-forward through anything that doesn’t peak their interest, we make experiential campaigns that make eyes widen, social media sing and create deep-down brand love.

LeBron James goes hard in the paint. Nike wanted to create an event bold enough to capture the champion’s essence for the launch of his 11th shoe. We took over the iconic Herzog De Meuron parking lot in Miami for this epic shoe release. We created a four-floor journey telling the legend behind the athlete and his footwear.

We don’t like to brag but LeBron loved it. He said that in his honor it was, “the most comprehensive, impactful, and exciting event Nike had made.” Over 2500 visitors wanted to tell all their friends about it, creating a +2.9m social media reach in 3 days. +130k double-taps happened on Instagram, making this the most instagrammed Nike event, ever.