Cannes Lions

LED LIGHT BULB

DENTSU, Tokyo / TOSHIBA / 2010

Film

Overview

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Overview

Description

The LED lightbulbs that freely play around an empty room are like little children happy to have been born. They sincerely hope that, when lightbulbs are switched to the more ecologically-friendly LED bulbs, their home—the Earth—will be a place that all newborns will be happy to be born into.

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