Clearification is the name of the multi-faceted successful buzz campaign for the launch of Microsoft Windows Vista.

The campaign included a series of episodic webfilms, 30 second spots, animated puppet blogs, banners, a one-hour Comedy Central Special and a 30 city comedy tour. The campaign was created in partnership by Mekanism and McCann Worldgroup, and stars indie hipster comedian Demetri Martin.

At www.clearification.com, you will find an episodic story about one man’s journey to free himself from his inner clutter and find clarity. His adventure starts at the Institute for Advanced Personhood (theiap.org) and ends with clearification.

Step 1: Banners, Website and SpotsBanners and broadcast spots launched first to drive traffic to www.clearification.com and generate initial buzz.

Step 2: 30 City Comedy TourDemetri Martin embarked on a comedy tour sponsored by Windows Vista. The product was used in his act.Step 3: SyndicationContent from the site was syndicated via placement and RSS Feeds out into the blogosphere.Step 4: One Hour Comedy Central SpecialThe campaign culminated on product launch day with a comedy special. Web films ran during the commercial air time and drove traffic to the website.