ObjectiveDrive preference and website return-visits for Leffe, a Belgian beer.Concept Why would you ever visit a beer site? The Leffe website offers reasons, excuses, reminders and experiences to share a moment together and invite friends to meet up.

In Leffe’s abbey visitors walk through four chambers with content they can interact or play with: a beer tasting course, a museum with animated paintings, a four-player chess game and a chapel to leave messages for friends or set a date to meet up.The whole site is a filmed interface experience, emphasizing Leffe’s focus on quality.