A series of online videos, produced in the style of native YouTube content, extended the Twix Left vs. Right campaign from TV into the online video space.

The videos were concepted, produced and finished in just over 48 hours, on a budget that was more in line with a typical YouTube video than a TV spot. We partnered with YouTube to use their facilities to produce the videos. The videos ran globally as YouTube truview preroll, as a test to determine whether the global Twix campaign could benefit from being brought to life in a format that resembles native YouTube video.

In the end, although each video had its own style, all laddered up to the established campaign idea. Each piece of content was judged to be successful, performing as best-in-class YouTube branded content, and all of them helped achieve brand lift in consumer testing.