Cannes Lions
LEGACY OUTBACK - CAR
PYRAMID FILM QUADRA, Tokyo / FUJI / 2010
Overview
Entries
Credits
Overview
Execution
The championship team succeeded in connecting 27,000 friends.
350,000 people participated in this game in two months.All users could watch the SUBARU car on their lines(roads).
Outcome
The sales increased by 51% from the last year.
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