Create an Advergame using Lego pieces and technology, in order to attract and engage visitors to Intel Booth at Lego World.

A Lego World-themed Virtual Aquarium that allow the visitors to create and interact with virtual fishes. The Lego Virtual Aquarium gave visitors the chance to see how innovative technologies may be used to promote the classic Lego building brick and simultaneously offer Lego fans new creative and memorable experiences.

The Lego Aquarium has attracted and enchanted the participants. The experience helped Intel to become one of the most visited booths on Lego World 2012 / Copenhagen.