Cannes Lions

LEISURE WEEKEND INVITATION

WUNDERMAN GERMANY, Frankfurt / LUFTHANSA / 2008

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Description

Lufthansa invites its leading managers and top-clients (including their partners) for an exclusive weekend at the “Schlosshotel Lerbach”. There are two key aspects to this special weekend: a cookery and gourmet course as well as the usage of one of Europe’s finest wellness and spa areas.

Execution

The complete programme is brought together in one single item.The message: “Enjoy the best sides of life”. The messenger: a glove, with literally two sides. One representing a massage glove the other a typical oven mitt. An item, that functions as an optical as well as a tangible foretaste of a whole weekend.

Outcome

The mailing was sent to 100 persons (plus their partners). 94 couples took part .

Similar Campaigns

12 items

Better places

KOLLE REBBE, Hamburg

Better places

2016, LUFTHANSA

(opens in a new tab)