'Life shouldn’t be pre-packaged' is the theme that differentiates Virgin Blue as the airline that allows you to customise every flight to suit your purposes (others make you pay an 'all-inclusive' price for things you may not really want). In the TV commercial 'Todd’s Life' a young guy finds himself trapped in a toy box, with his own life mapped out and boxed-up before him – from single guy, to married with kids, to midlife crisis, even the twilight years. Todd escapes his twist-tie shackles, rejecting the clichéd version of his life to make his own way and his own choices.