Lufthansa invites its leading managers and top-clients (including their partners) for an exclusive weekend at the “Schlosshotel Lerbach”. There are two key aspects to this special weekend: a cookery and gourmet course as well as the use of one of Europe’s finest wellness and spa areas.

The complete programme is brought together in one single item. The message: “Enjoy the best sides of life”. The messenger: a glove, with literally two sides. One representing a massage glove the other a typical oven mitt. An item that functions as an optical as well as a tangible foretaste of a whole weekend.

The mailing was sent to 100 persons (plus their partners). 94 couples took part.