An existing TV3 Dating Line ad spot was re-shot by a TV3 production crew to incorporate Tic Tac, including the product placement of the box and a cut down of the original Tic Tac Lemon Mint spotThe Tic Tac logo was super-imposed on the corner of the screen throughout the whole Dating Line spot, which then ran on TV in targeted young adult programming.

With a budget under €5000, this campaign helped both in terms of trade acceptance of this new flavour and in terms of trial purchase, whilst helping to relieve a part of that date anxiety!