There are two things that get in the way of people getting to their online video content quickly: pre-roll ads and video loaders.  But, we had to find a way to reach our target online without pissing them off with ads. We created a first-of-a-kind, video pre-loader; a 5-second ad that not only got people to their content quickly, but did so in a surprising and entertaining way.

We teamed with our media agency to find the right partners and placements to make sure our “little loader” felt like a natural addition to their online video watching experience. Where chose dozens of sites, including: Hulu, YouTube and dozens of other major sites via hosting on Virool, including E! Online, Forbes, Mashable, Dailymotion, Vimeo Pandora, CNET, Salon, Yahoo, AOL, Spike, and Cracked.

Drive overall brand and campaign awareness

Hulu

Impressions: 1,942,287

VCR: 100% (placement did not allow for skipping)

 Youtube

Impressions: 10,626,909

VCR: 93%

 Virool Sites

Impressions: 8,974,821

VCR: 79%