Cannes Lions
PROCTER & GAMBLE, Geneva / PROCTER & GAMBLE / 2018
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When you feel good about yourself (and good in your clothes) you feel like you can change the course of events. Most well known stories include a damsel in distress who needs rescuing, but Lenor thinks that is outdated and wants to make women feel great in their clothes and put them in control of their stories. The seductive scent of Lenor Perfum des Secrets empowers Red Riding Hood to do things her way and to change the turn of events, taming that wolf into the man she may (or may not) want... either way it is her choice and she is no damsel in distress, she is the heroine in the dress.
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