Cannes Lions
SPACE.CAMP, Pasadena / OCULUS / 2018
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The key art is designed to speak to a global audience, so we chose not to include elements that could potentially require cultural interpretation or translation. The language of video gaming is universal, and the intent was to let these universal themes — longing for something new, accepting the call to adventure, discovering oneself in the heat of battle — shine through in a visceral way.
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