Cannes Lions

Oculus “Step into Rift” Key Art

SPACE.CAMP, Pasadena / OCULUS / 2018

Digital Proof JPG
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Overview

Description

The key art is designed to speak to a global audience, so we chose not to include elements that could potentially require cultural interpretation or translation. The language of video gaming is universal, and the intent was to let these universal themes — longing for something new, accepting the call to adventure, discovering oneself in the heat of battle — shine through in a visceral way.

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