Cannes Lions
OGILVY BRASIL, Sao Paulo / LENOVO / 2007
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Lenovo Care is a pre-installed application on Lenovo computers that updates software automatically, manages passwords, recovers configurations and files, makes network management easier and a lot more. To show the advantages the application offers, we’ve chosen one of the problems it solves: the BSoD (Blue Screen of Death), that blue screen that appears when something goes really wrong. We’ve turned it into a funny and viral powerpoint joke people can make with each other, sending it by e-mail.
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