Spikes Asia
TBWA\MEDIA ARTS LAB, Singapore / APPLE / 2023
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Directed and Shot on iPhone by Chef’s Table creator, David Gelb, ’Poached’ is a documentary that combines the ingredients of a classic Singaporean story: world famous Hawkers, Chicken Rice and Singapore’s perennial conflict – tradition vs modernity.
The 5-min film exposes the feud between two famous chicken rice stalls at Maxwell Food Centre.
Tian Tian was once Singapore’s undisputed best chicken rice, run by founder Madam Foo and head chef, Mr. Wong. But everything changed when Madam Foo’s daughter took over and began modernising the business.
A traditionalist at heart, Mr. Wong left Tian Tian in frustration and opened his own stall, Ah Tai, two doors down – selling the exact same dish, with the exact same coloured sign board.
And so began a decade-long chicken rice war between the two competing stalls.
This story was told in full cinematic glory on iPhone, the ultimate story-telling device.
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