The biggest challenge was creating something that would get noticed in the sea of Christmas mail clutter. The design needed to have a clear purpose that tapped into key holiday behaviour. Cooking was our way in.

The card is the perfect piece for employees to give others around the office. No matter how many occasions are celebrated over the years it can always be unique and fun.

The piece garnered an overwhelming response and request for more aprons. People wanted to buy them as gifts for family and friends. ‘Cook without the Book’ became a new business showpiece and has since opened new opportunity for Leo Burnett in product design.