Cannes Lions

LEON ECOMOTIVE

GREY BRUSSELS, Brussels / SEAT / 2010

Overview

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Overview

Description

This commercial tells the wonderful story of a young couple making a journey in their new SEAT Leon Ecomotive with Start/Stop function. Imagine a car that drives so smoothly, and is that silent you instantly relax. Well, that’s exactly what happens. As they drive to an undefined destination the girl falls asleep, dreaming of surrealistic events on the road. As she wakes up due to the Start/Stop function of the SEAT she realizes that the things she dreamt, were in fact a poetic interpretation of the reality in front of her.First she dreams of an impressive lion tamer which turns into a gentle police officer. Then she dreams of an elf that is crossing the road along with some devine unicorns. But when she wakes up she sees they had to stop for a herd of sheep. When she falls asleep for the last time she imagines herself on a horseback with prince charming. She suddenly get’s woken by the engine that stops and her husband who’s whispering in her ear: “Honey, we’ve arrived”The last thing we see is a beauty shot of the new SEAT Leon Ecomotive.

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