Cannes Lions
FIX STUDIO, Paris / FRANCE TELEVISIONS / 2022
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"A consultation with different agencies was launched to take over the mascots. We finally chose the hen for different reasons: they are found everywhere in France and the French buy more and more of them to put them in their gardens and have eggs. We chose the silk hens in particular because they are more atypical and physically prettier than classic hens. They are very cute. They have a small side "silly" but are very attaching and lively. On the other hand, it was technically complicated because, in animation, the hairs are one of the most difficult thing to make."
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