Cannes Lions
CLM BBDO, Boulogne-Billancourt / OUI FM / 2017
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2016 was a tough year in a lot of ways. The loss of great names such as David Bowie, Leonard Cohen, Prince, Georges Michael, Ricky Parfitt, Glenn Frey and Paul Kantner didn’t make it easier. “My very last letter” is a tribute to those artists who left us during 2016.
The letter uses their lyrics to create a global message in 3 parts. First, a description of the world in 2016, then the loss of these artists and finally a message of hope to the world.
For Ouï fm, the premier rock radio station in France, it was important to make a fitting tribute to those who made Rock’n’Roll until 2016 and to promote the spirit of Rock in 2017 and beyond.
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