Whether it’s slurping an overflowing glass of milk or munching on buttered toast, this spot highlights dairy as the thread of natural goodness that runs through life and prepares us for greatness each and every day.

I think it was Napoleon, that once said a great army watches on its stomach. So rise, little soldiers rise. And eat, and crunch and gobble and chew. Go forth. Prepare yourself for greatness. Armed with milk, yogurt. Fill that glass to full and fuller. And slurp! Slurp as if your life depended on it. Forget tables and chairs. Forget spoons or clothes. Just do whatever it takes to get that natural goodness inside you. Because who knows what today might hold? because today, you might just get up and conquer the world. Arla, let in the goodness.