How can Hälssen & Lyon show their creativity as well as the quality of their tea, day by day?

Each of the 365 exquisitely flavored and thinly pressed calendar days can be detached and steeped in hot water. The tea calendar was sent as direct mail to selected business partners of Hälssen & Lyon. The promotion was surprisingly clever: it presented a completely new way to experience tea and showcased Hälssen & Lyon’s unique flavor varieties on a daily basis

The tea calendar, which enjoyed triple digit circulation, underlines Hälssen & Lyon’s role as a tea development innovator. The results? Excellent tea and overwhelmingly positive feedback worldwide! The response rate is almost 50% and many new deals have since concluded. Tea calendar news is still spreading in all relevant blogs, generating valuable PR. The tea calendar is the most successful promotional campaign since the company’s 1879 founding. Consequently, Hälssen & Lyon will develop additional products based on the tea calendar’s creativity. This success proves that a good calendar can impress both the eyes and the taste buds, day after day.