Peugeot was launching the new 208 and wanted to create a teaser campaign to generate interest and excitement around the car.

We needed to capture the Peugeot 208’s younger audience in a space where they spend of their time - the internet. We decide to create something humorous and engaging that people would want to pass on and share with their friends.

Peugeot wanted to position the new Peugeot 208 as an intense physical experience for the driver - a car that stimulates the body more than the mind.

Our solution was to create an interactive film, 'Let your body drive?' where the audience drives the film by making decisions for the main character at crucial moments in the story.

Results:The film got an impressive 1.5 million views in the first week, with 5.7 million views to date and still counting. Visits to the Peugeot site went from 3000 prior to the launch to around 1,5 million unique visits after the launch!The film generated massive interest in youth blogs and websites worldwide, even getting voted ‘FWA site of the day’ and got young people interested in the Peugeot brand again.

We needed to capture the Peugeot 208’s younger audience in a space where they spend of their time - the internet. We decide to create something humorous and engaging that people would want to pass on and share with their friends. We started off by advertising a 30-second trailer all over the internet of a man running around naked. This was enough to make people curious and direct them to the full 7-minute interactive film.

Results:

The film got an impressive 1.5 million views in the first week, with 5.7 million views to date and still counting. Visits to the Peugeot site went from 3000 prior to the launch to around 1,5 million unique visits after the launch. Facebook fans increased by 45%, and there were 2 million visitors to the Peugeot showroom, 5 times bigger than the average for the brand.

The film generated massive interest in youth blogs and websites worldwide, even getting voted ‘FWA site of the day’ and got young people interested in the Peugeot brand again.