The part of the site which appealed to people the most was the ability to set up your friends, all you had to do was input their email address and phone number, then sit back and watch as they tied themselves in knots trying to multitask.With a limited seeding budget of £10000 that covered B3TA, Popbitch, Daily Mash, Kontraband and Rapport we received 120000 unique visitors in less than a month. Of these 14000 signed up to receive more information about the Peugeot 3008 which works out to be an 8% conversion rate.