Cannes Lions
LEO BURNETT MEXICO, Mexico City / EDITORIAL CLIO / 2006
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The ad opens with different pictures of beauty Queens, each one of them has a super: “World Peace”. The ad finishes with the picture of Rigoberta Menchu with the super: “Nobel Prize in Peace”. Then we can read: What makes you different is what you have in your mind. We cut to product shot, where we see the Letras Libres Magazine.
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