Cannes Lions

Let's Celebrate

WOLF BKK, Bangkok / CENTRAL DEPARTMENT STORE / 2024

Film
Supporting Images

Overview

Entries

Credits

Overview

Background

Thais are embraced festivities from various cultural contexts; be it

Chinese New Year to Halloween. However, we still infuse each with our unique touch. This includes the way Thais’ celebrate Christmas.

Therefore, this year, Central Department Store launched the Year End Sale by encouraging the customers to fill their hearts with the joy of celebrating Christmas in Thai style with the greatest gifts from Central Department Store.

Execution

The film portrays how Thai people celebrate Christmas in a way that is unlike any other.

While turkey and homie gravy are the common menu for dinner on Christmas,

roasted chicken with papaya salad is eaten by Thai people instead.

There are no pine trees in Thailand; therefore, we can decorate any trees we want.

Even Though it’s quite different in some parts, it still has its beauty in Thai Style. Thus, in the end, the film encourages people to celebrate up to their satisfactions but never forget to give the best gift to a special one.

Outcome

Total Impressions: 32 Million

Sales increased by 27.3% from last year’s promotional period

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